Julian Brinkley Raleigh Web Design

Don't Fail Online - Part I

by: Julian Brinkley

In today's age more and more businesses are finding it essential to have a website as an extension of their presence. In many cases it has actually become rare to see a business that does not have its own website. Go to any city and you will find all types of business looking for this service. Here in North Carolina it is becoming critical to find web designers in places like Charlotte where business is booming.

Having the right web design in Charlotte is a powerful marketing tool for a company to display their services or products and help predispose a potential customer or client into using their business. To that end the business of web design and web designers in Charlotte has taken on a great importance.

Your website is a representative of your company and as such it needs to project your company mandate clearly and properly. In view of that, careful planning must take place to ensure from the beginning that your website has two very important factors in place. Navigation (the ability to find information easily) and Design (If your website doesn't represent you your clients will not trust you).

Navigation

A well designed website knows your target market and helps them find what they need very quickly.

• Situation A: This website is well organized and easy to navigate (2-3 hyperlinks to target pages), well planned in terms of placement, and design.
• Situation B: Website that is difficult to navigate (almost impossible for a visitor to find his/her target page), hard-to-read fonts and poor placement of the navigation buttons/bar.

With Situation A, a visitor will always want to be able to access his/her target page. For example, the individual comes across your website, and is interested in the product sold, but wants to find more information. He/she finds the navigation with no trouble, and enters the particular product information page. Thereafter because the visitor has instant access to information the likelihood is that you will be doing business with them.

When we arrive at Situation B, The visitor lands on your website and is simply confused. He keeps clicking link after link taking him nowhere near what he is looking for to settle his mind. He gets frustrated and likens the going around in circles on your website to the level of service he will receive from you. Eventually he decides enough is enough and he leaves.

The end result is that it is clear that in order to give the right impressions to your potential customers that you can help them and provide a service, it has to start with how accessible and easy you make interacting with your company online.

Design

To give you an idea of how important design is. If you walked into a shop and looked at 2 T-shirts with exactly the same material, your decision on which one to buy would come down to one factor: design

When it comes to our website this takes on critical importance. Your design layout directly represents your branding. It says a lot about your energy and your belief in your services. It stands to reason that if you were looking to hire a graphic design artist and you arrived on their site to find no images at all and a little bit of text telling you where to find their telephone number, chances are you would never hire them.

The converse is true if you arrived on a website with breathtaking graphics and a layout that treated your eyes. You would be staring at the images in awe and immediately feel confident to use their services. That is the power of imagery and why design is critical to your success.

In order to take advantage of these two elements you would need to consult with a professional designer. Someone who has both web design and graphic design skills and can guide you through either a new set up or a rebuild ( redesign your old website and make it look amazing ). If your business is situated in Charlotte and you would like to know more about web design or web designers that operate in Charlotte,
contact us now.

Contact Me

"Growing your business is your #1 concern. Helping you grow your business is my #1 concern.

I have experience working with (and for) businesses, non profits and organizations of all sizes. Let me help you succeed on the web.
You won't regret it."